Privacy Policy | LiftStrong

LiftStrong (“we,” “us,” or “our”) operates the website liftstrong.com. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services.

Information We Collect

Information you provide

Account information (email address) if you create an account
Messages you send through our AI Coach feature
Workout preferences and fitness goals you set in your profile
Any information you provide when contacting us

Information collected automatically

Usage data such as pages visited, time spent on pages, and interactions with features
Device information including browser type, operating system, and screen size
IP address and approximate location (country/region level)
Cookies and similar technologies for analytics and site functionality

How We Use Your Information

To provide and improve our website, articles, calculators, and tools
To personalize your experience, including AI Coach responses and workout recommendations
To analyze site usage and improve our content
To send you updates or newsletters if you opt in
To respond to your questions or support requests

Third-Party Services

We use the following third-party services that may collect data:

Vercel — hosting and analytics
Clerk — authentication and account management
Google Analytics — website usage analytics
OpenAI / Anthropic — AI-powered features (messages are processed but not used to train models)

Each of these services has its own privacy policy governing how they handle data. We encourage you to review their policies.

Cookies

We use cookies for essential site functionality (like keeping you logged in) and analytics (understanding how visitors use the site). You can control cookie settings through your browser. Disabling cookies may affect some site features.

Data Retention

We retain your account data for as long as your account is active. You can request deletion of your account and associated data at any time by contacting us. Analytics data is retained in aggregate form and is not personally identifiable.

Data Security

We take reasonable measures to protect your information, including using HTTPS encryption, secure authentication, and limiting access to personal data. However, no method of transmission over the internet is 100% secure.

Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Opt out of marketing communications
Withdraw consent where processing is based on consent

Children's Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the “last updated” date.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at hello@liftstrong.com.